Top 5 Social Apps Performance in Ireland, Q1 2023

In the first quarter of 2023, the top five social apps in Ireland—TikTok, Facebook, Instagram, X, and Reddit—exhibited notable trends in terms of weekly downloads, revenue, and active users. The data, provided by Sensor Tower, reveals insights into the performance of these apps across both iOS and Android platforms.

TikTok from TikTok Pte. Ltd. experienced a steady revenue stream, peaking at around $64K in the first week of January. Weekly downloads saw a decline from 27.4K at the start of the quarter to 8.9K by the end of March. Active users remained relatively stable, hovering around 1.3M throughout the quarter.

Facebook by Meta Platforms, Inc. had consistent weekly revenue, peaking at approximately $3.2K in the last week of March. Downloads remained steady, with minor fluctuations, averaging around 6.3K weekly. The number of active users showed a slight downward trend, starting from 1.88M at the beginning of the quarter and ending at 1.83M.

Instagram, also from Meta Platforms, Inc., saw an increase in weekly revenue, ending the quarter at about $1.1K. Downloads fluctuated mildly, averaging around 7K per week. Active users remained stable, with slight variations, averaging around 1.4M throughout the quarter.

X from X Corp. saw a significant rise in revenue, peaking at $4.4K in the first week of March. Downloads showed a gradual decline, from 5.2K at the beginning of the quarter to 3.7K by the end. Active users remained steady, averaging around 560K.

Reddit by reddit Inc. had consistent revenue, peaking at $497 in the last week of February. Downloads varied, with a notable spike to 6.1K in the week of February 20, before settling around 2.7K by the end of March. Active users remained relatively stable, averaging around 220K throughout the quarter.

For more detailed insights into the performance of these top social apps, visit Sensor Tower.